Aven.

IP & Takedown Policy

Version 1.0 — Effective 25 May 2026

1. Our position

Aven respects intellectual-property rights. Our Listing Policy prohibits counterfeit goods, unauthorised replicas, infringing photographs and copy, and any item whose sale would violate a third party's trademark, copyright, design, or other IP right. We respond promptly to credible notices from rights holders (and their authorised agents) and to credible counter-notices from sellers.

2. Submitting a takedown notice

Rights holders or their authorised representatives should send a notice to rbesserat@gmail.com (interim) or ip@aven.co.il (once provisioned), with the subject line "IP Notice — <Brand Name>". The notice should include:

1. Identification of the right. The trademark registration number(s), copyright work, or design number(s), and the territory of protection. Attach a copy of the certificate where available.
2. Identification of the right-holder. Legal name, address, and (if not the right-holder) the basis of your authority to act on the right-holder's behalf.
3. Identification of the infringing listings. Aven listing URLs or in-app listing IDs, screenshots, and (where helpful) the seller's Aven username.
4. Why the listings infringe. One or two sentences per listing — e.g. "the bag photographed in listing X is a counterfeit because [characteristic 1, characteristic 2]", or "listing Y uses our copyrighted product photography without licence".
5. Statement of good faith. A statement that the information in the notice is accurate and, under penalty of perjury, that you are authorised to act on behalf of the right-holder.
6. Contact details. Email, phone, postal address, and a counsel name where applicable.
7. Signature. A scanned or electronic signature.

We may, but are not required to, accept notices in another reasonable form (for example a spreadsheet of listings from a brand-protection vendor). Notices that are vague, abusive, or appear to be competitive harassment will be rejected with reasons.

3. What we do when we receive a notice

• Within 1 business day we acknowledge receipt and review the notice.
• Within up to 3 business days we either remove or hide the listing, or write back asking for clarification. We may also cancel pending orders for that listing and refund affected buyers.
• We notify the seller that the listing was removed pursuant to an IP notice, share a redacted copy of the notice (without the rights-holder's personal contact details), and inform the seller of the counter-notice procedure below.
• We log all notices and our responses. Repeat-infringer sellers are suspended; persistent or large-scale infringers are permanently banned.

4. Counter-notice (for sellers)

If your listing was removed pursuant to a takedown notice and you believe the removal was mistaken, you may submit a counter-notice to rbesserat@gmail.com with the subject line "Counter-notice — <original listing ID>". Include:

1. Your name, Aven username, and contact email and phone.
2. Identification of the listing removed and the date of removal.
3. A statement, under penalty of perjury, that you believe in good faith that the listing was removed as a result of mistake or misidentification.
4. Evidence of authenticity or authority where relevant (e.g. original receipts, authentication certificates, photographs of internal labels and serial numbers).
5. Your signature (scanned or electronic).
6. Your consent that your contact details may be shared with the original notice-sender for the purpose of resolving the dispute.

Aven will, within a reasonable time (typically up to 5 business days), evaluate the counter- notice. If we accept it we will reinstate the listing and notify the original notice-sender; if the notice-sender provides Aven with evidence of having filed a court action against the seller within 10 business days, we will keep the listing down pending the court's decision.

5. Trademarks & comparative descriptions

A trademark holder does not have the right to suppress lawful resale of genuine goods (principle of "exhaustion") or fair, accurate, descriptive references to brand names. Aven will protect sellers who list authentic branded items and describe them truthfully (e.g. "Authentic Coach handbag — bought new in 2022"). Listings that misuse trade marks — for example to sell counterfeits, to mis-describe origin, or to attach a brand name to an item that is not from that brand — will be removed.

6. Copyright in photographs & descriptions

Sellers must use their own photos. Lifting product photography or descriptive copy from brand sites, magazines, or other resale platforms is copyright infringement and a violation of the Listing Policy. Where a rights holder reports photo-copy infringement, we will remove the listing on the same timeline as any other IP notice.

7. Repeat-infringer policy

Aven maintains a strikes system. Three substantiated IP notices against the same seller in any rolling 180-day window result in account suspension; substantiated notices for selling counterfeits result in permanent termination on first occurrence. We may also report counterfeit activity to the Israel Police, customs (רשות המסים), and the brand owner.

8. Abusive notices

Submitting a knowingly false or misleading notice may expose the sender to civil liability under Israeli tort law. Aven reserves the right to share notices with affected sellers, their counsel, and competent authorities where required.

9. Contact

IP & takedown contact (interim): rbesserat@gmail.com.
Designated address (to be activated): ip@aven.co.il.
Subject line: "IP Notice — <brand>" or "Counter-notice — <listing ID>".